Your store
You have a product and a checkout. The ads have to clear product cost, shipping, and returns, and still leave margin. I can run the acquisition and the creative, and I will not scale a “winner” that dies after the order.
Hernán T. · Creative strategist
- $3M+ Affiliate revenue, last two years
- $2M+ Ad spend managed in that stretch
- $1M+ One campaign, tracked revenue
If the ads are spending and the business is not, the ad is rarely the whole problem.
I take that on for your e-commerce store or your lead-gen business. I find where the money leaks, build the next test, and scale only when the profit is real. Ringba GOAT Club, 2024, for a $1,000,000 campaign.
Scale
This is the capacity you can put on your store or your offer. Reported totals from the last two years. The bars compare size. They are not added together, and they are not a forecast.
The $1M campaign sits inside the revenue. It is the same work, not an extra total.
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2016
Operated my own store. Product, page, ads, fulfillment, margin.
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10 years
The work around a campaign, not only the ad account.
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2 years
That same standard on performance buying. $3M+ and $2M+.
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2024
Ringba GOAT Club for a $1,000,000 campaign.
Your business
Your lead offer
You have an offer and a payout. I can find the angle, build the path, buy the traffic, and judge it on the real cost of a lead. A cheap click that does not convert is not a bargain.
What you get
Give me the offer, the traffic source, the budget, and the number you need. I research the market, make the assets, launch, read the account, and change the test. For your store or for your lead flow.
Creative strategy
When an ad works, I can tell you why: the hook, the angle, the mechanism, the visual, the offer. Then I make the next versions. You are not waiting on a separate team to learn what the account already showed.
Paid acquisition
Meta, Google, and native. I do not raise your budget because yesterday looked fine. I scale when the economics hold, including a new country when the data says the move is earned.
Funnels and tracking
If the click is not becoming a sale or a qualified lead, more ads will not fix your page. Landing pages, advertorials, postbacks, click IDs. Everflow, RedTrack, ClickFlare, Ringba.
The economics
I will tell you if the offer, the payout, or the margin is the actual problem. Spending more is not a strategy for your business.
When the ads stall
The usual account makes four moves. They feel like action. They often buy another week on the wrong problem, whether the spend is for your store or for your lead offer.
The usual move
- Swap the audience, the lookalike, or the interest stack.
- Make more ads that resemble the last one, without knowing why it worked.
- Raise the budget, or cut it, and call that a decision.
- Blame the pixel, the algorithm, or creative fatigue.
What I do
- Walk the ad, the page, the offer, the payout, and the margin before the next dollar.
- Name the bottleneck. One hypothesis. One test.
- If the ad is the leak, I write it and produce the next versions.
- If the page, the offer, or the margin is the leak, I will not pretend a new hook fixes it.
- Ad
- Page
- Offer
- Payout
- Margin
For your e-commerce store, the ad has to clear the product, the page, returns, and margin. For your lead business, it has to clear the payout and the real cost of a lead. A strong click-through rate can still lose you money.
Record
About ten years in this work, including a store I ran myself. The last two years I have been the person on the account: offers, angles, creatives, funnels, spend, and the call to scale. If you need media buying and creative in the same hands, and someone who has already owned the checkout, that is the fit for your business.
- From product and offer through pages, acquisition, fulfillment, and profit.
- I own the result: research, assets, launch, read, change the test.
- Meta, Google, native, tracking, and the creative itself.
